峰会介绍
Summit Introduction
With the changing global market environment and consumer mindset, annual reports and financial statements published by luxury brands and groups reflect the gradual slowing of the industry's growth rate. Facing the industry fluctuations, luxury brand owners should increase their risk resilience to prepare for broader revolution in fierce market competition.
Various topics will attract the attention of the luxury industry, such as how to insight market trends by utilizing digitalization better, precisely targeting consumer segment, communicate brand tonality, achieving breakthrough and revolution and so on.
Based on such background, Luxury Digital Commerce Summit (LDCS) will be organized in Shanghai on Nov 29th, 2023.
Through awarding, case presentation, panel discussion, booth visiting, coffee break and other interactive sessions, you could in-depth discuss a range of hot trends and topics on LDCS purposefully, including digital transformation, luxury digital marketing, brand culture building, user asset management or growth strategies, applications and practices digital marketing, AIGC, retail technology innovation, online and offline channel revolution, improving user experience and so on.
发言嘉宾简介
Speaker's Profile
For the past 20 years Sheilen has specialized helping some of the world's most iconic brands succeed in the digital world. Sheilen moved to New York in the mid 90's, helping brands such as Ralph Lauren, BMW and Revlon establish brand presence in the digital space; win customers and drive engagement & loyalty.
In late 2009, Sheilen landed in Beijing and became fascinated with China; the pace, the technology and the people. He joined the Ogilvy Hong Kong family in late 2011, becoming Managing Director of OgilvyOne Hong Kong in 2013, leading & growing the team to be market leaders in digital and customer engagement and working hand-in-hand with clients such as Louis Vuitton, American Express, Shangri-La, Ralph Lauren and BlackRock.
In 2017, Sheilen moved to Shanghai to lead the Ogilvy Experience capability in China. While there he led a team of 40 strategists; data, commerce and loyalty professionals support numerous multi-national brands successfully navigate the complexities of the China eco-system.
For the past year Sheilen has held the role of Chief Growth Officer of Ogilvy Asia, leading teams of talented individuals across Greater China and the region, as they help companies grow their business and brands using digital and data in the new platform-driven world.
部分峰会议题
Part of Topics of the Summit
Targeting New Trend, Inheriting Classic Craftmanship Through the Power of Digiatalization
Digital Brand Salience Building for Luxury in Omni-Channel Era
Technological innovation drives new growth in the luxury industry
Navigating Winds of Trends, Advancing Growth of Progress, Insights to Discover the Code for Future
Decode the Winning Paradigms of Digital Marketing for Luxury Brands
Challenges and Opportunities Faced by Luxury Brands in the Digital Ecosystem of the Chinese Market
The Future of Luxury Digitalization, Consumerism & Competitiveness!
How Gucci Stands Out of the Fashion Week Scenario on Weibo
Unlocking Customer Value within the China Data Privacy Laws
Reconstruct the luxe universe to its extremes
AIGC Generation of Marketing
How can the Luxury Industry Adapt to the Market Recovery in the Post-pandemic Era
峰会奖项
LDCS Awards
LDCS Awards is initiated by iDigital China and authoritative representatives of luxury and digital marketing industries, and is held annually with the LDCS. As an innovative marketing and digitalization awards that is specialized in the luxury industry, LDCS Awards dedicates to finding innovative, foresighted and outstanding cases, technologies and solutions, and recognizing representative enterprises and individuals in the industry.
LDCS Awards includes three categories: Enterprises (company and platform), Cases and Individuals.
主办方联系方式：
Jerry HE / 136 1182 5045 / jerry.he@idigital-china.com (参会/赞助)
Cynthia CAO / 138 1604 5371 / cynthia@idigital-china.com（演讲/媒体）
主办方简介：
iDigital China是亚太地区领先的MarTech数字营销与零售创新峰会主办方，致力于在数字化信息飞速发展的技术迭新时代，为品牌营销者、媒体和数字化信息技术平台、MarTech以及技术服务供应商等高端决策者提供最新行业资讯、学习与社交的深度研讨平台。通过线上社群的主题研讨、线下峰会的深度社交，分享来自战略、洞察、实践与智慧新商业等热点问题。聚集行业内优秀的数字化及营销专家，打造自媒体及媒体矩阵：iDigitalMarketing。
下属系列活动有：
第九届iDigital数字营销品牌广告主峰会 | 5月29日-31日 | 三亚
第五届ADMIC汽车数字化&营销创新峰会 | 9月19日 | 上海
第一届LDCS奢侈品数字商业峰会 | 11月29日 | 上海
